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Award contract - campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef
Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically areas that AHDB have been purchased: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. These exemptions cover activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Tesco, Morrisons, M&S, Sainsbury, Waitrose | - | £950,000 | - |