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Animators advertise the St George Lamb in the meat departments in supermarkets with POS material, tastings ,refrigerated cabinets, videos at cash tills . The objective is to develop the presence of branded St George Lamb retail packs on the shelves of hypermarkets in France and Belgium. Head butchers chose the animators they wish to work with so we have no control over their choices.
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Atresss, Alter France, Sud Anim, Bugnet, EDCA, Rivat, STMP, Atou | - | £128,000 | - |