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The overall aim of the social marketing campaign is to establish responsible and sensible drinking as the norm.
Key objectives of the Project are to design, develop and deliver a targeted social marketing campaign based on the evidence (customer insight data and research literature), within a 2 year period AND to put in place systems to measure effectiveness against stated outcomes listed below; to see a positive change in the cultural and social norm concerning alcohol consumption, to reduce alcohol related harms and to increase the number of people aware of safe and responsible drinking levels (in particular within those drinking at hazardous levels). Bid documents are available on Yortender (www.yortender.co.uk)
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Hitch Marketing Limited | 07839215 | £100,000 | - |
Government spending data: This supplier has received £700,691 in 53 payments (over £25k) from Greater Manchester Combined Authority, Surrey Police, Met Office, UKRI (2020-09-01 to 2025-07-24). View full payment history →