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This will be a media and PR campaign targeted predominantly at communities within SSBC ward areas but also with a broader remit which will include identifying other opportunities across the city which might be achievable within budget. We want to engage with parents who may not be looking to breastfeed, may not ordinarily communicate with breastfeeding support professionals or seek out positive breastfeeding narratives. This includes, but is not limited to, fathers and non-birthing partners, wider family and siblings, employers and policy-makers.
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