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We currently use a social scheduling tool to help manage our posting across numerous b2b and b2c channels. The tool is invaluable for our teams as it allows for scheduling, signoff and review as well as allows us to track content performance metrics and compare with other brands/competitors. Our measurement framework is based around engagements so we track this through our current tool as well as also using the tool to track the engagement rate which is a key metric for us that helps show how well the content is resonating with our audience. Other key data that we track is around channel health and we use follower growth to help track this metric.
We require a supplier to provide this tool in line with the brief in the attached RFP document
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Social Bakers | - | £51,000 | - |