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UK Defence has a requirement to understand how influence campaigns aimed at overseas audiences can be designed using all available communications channels and establish a synergy between online and offline channels in order to maximum audience reach and impact. Specifically this research aims to:
1. Identify strategies and evaluate that Defence can implement to most effectively design multi-channel influence campaigns aimed at overseas audiences comprising of both online and offline forms of communication.
2. Identify and develop robust measures of effect for both online and offline channels
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| RAND | - | £194,813 | - |