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One or more suppliers on this contract have also made political donations. See supplier details below.
The BBC has awarded a Framework Agreement for the delivery of Market Research Services. The Framework Agreement is divided into 3 separate Lots.
Tenderers bid individually for either Lot 1a, Lot 1b or Lot 2 or a combination of them, where they met the Minimum Standards.
The following includes the expected total value of spend for each Lot on the Framework Agreement, for the full Term (48 months).
Lot 1a Continuous Tracking Studies Research - This Lot is targeted at meeting the BBC's most complex and strategic media sector research requirements, integrating behavioural (use and consumption) and perception (experience / satisfaction) and applying a leading edge of technological development in data collection and processing and brand tracking studies. Total value of £42,100,000.
Lot 1b Bespoke Audience Research Projects - This Lot is targeted at research studies that provide insight into people's usage of and attitudes to media products and services, drawing on input from a range of different demographic groups and geographical regions, including the requirement to sample harder to reach, niche and diverse audiences within any methodology. Total value of £6,520,000.
Lot 2 Children and Education Research - This Lot is targeted at research studies that provide insight into how children discover our content, how children find and consume media and who is influential in helping them choose. Total value of £1,380,000.
NB - the total values are not committed spend, and are therefore only an expectation of spend that could be made through the Framework Agreement.
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| 2CV Limited | 03195457 | ~£50,000,000 estimated from lot values | - |
| Beano Studios Limited | 10054526 | ~£50,000,000 estimated from lot values | - |
| BMG Research Limited | 02841970 | ~£50,000,000 estimated from lot values | DONOR£10K across 1 donation To: Labour Party |
| Differentology Limited | 08410568 | ~£50,000,000 estimated from lot values | - |
| Dipsticks Research Limited | 03752827 | ~£50,000,000 estimated from lot values | - |
| DJS Research Limited | 05494158 | ~£50,000,000 estimated from lot values | - |
| ESRO Limited | 05438122 | ~£50,000,000 estimated from lot values | - |
| EVERFI Limited | 02983471 | ~£50,000,000 estimated from lot values | - |
| Flood and Partners Limited | - | ~£50,000,000 estimated from lot values | - |
| GfK UK Limited | - | ~£50,000,000 estimated from lot values | - |
| Harris Interactive UK Limited | 02802862 | ~£50,000,000 estimated from lot values | - |
| Hook Research Limited | 08183655 | ~£50,000,000 estimated from lot values | - |
| Ipsos MORI UK Limited | 01640855 | ~£50,000,000 estimated from lot values | MP LINK Sir Gavin Williamson— Employment and earnings |
| Jigsaw Research Limited | 03650224 | ~£50,000,000 estimated from lot values | - |
| Kantar Media UK Limited | 00275304 | ~£50,000,000 estimated from lot values | - |
| Magenta Research Limited | 09982818 | ~£50,000,000 estimated from lot values | - |
| MEL Research Limited | 03000946 | ~£50,000,000 estimated from lot values | MP LINK Debbie Abrahams— Employment and earnings |
| MTM London Limited | 05025878 | ~£50,000,000 estimated from lot values | - |
| Nielsen Media Research Limited | 01765758 | ~£50,000,000 estimated from lot values | - |
| Oxygen Brand Consulting Limited | 03842229 | ~£50,000,000 estimated from lot values | - |
| Saul Parker Consulting Limited t/a The Good Side | - | ~£50,000,000 estimated from lot values | - |
| Sherbert Research Limited | 04661518 | ~£50,000,000 estimated from lot values | - |
| Trinity Mcqueen Limited | 08389485 | ~£50,000,000 estimated from lot values | - |
| Truth Consulting Limited | 05844296 | ~£50,000,000 estimated from lot values | MP LINK Jess Phillips— Employment and earnings |
| Walnut Unlimited Limited | 01317137 | ~£50,000,000 estimated from lot values | - |
| Yonder Consulting Limited | 04153928 | ~£50,000,000 estimated from lot values | MP LINK |
| YouGov PLC | 03607311 | ~£50,000,000 estimated from lot values | MP LINK |
Government spending data: These suppliers have received £316,129,278 in 3,004 payments (over £25k) from Department of Health and Social Care, Scottish Government, Department for Work and Pensions, Department for Education, UK Health Security Agency and 46 more public bodies (2010-04-12 to 2026-07-17).