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The East Midlands Combined County Authority (EMCCA) is seeking to appoint a specialist visitor economy marketing agency to elevate the East Midlands' profile, promoting tourism through collaborative regional campaigns involving Visit Peak District Derbyshire and Derby (VPDD) and Visit Nottinghamshire (MNN)
⢠Campaign Objectives: The campaigns aim to drive overnight stays and forward bookings for 2026, increase domestic tourism, promote inclusivity, and highlight accessible, authentic experiences in Derbyshire, Derby City, Nottingham, and Nottinghamshire.
⢠Nottinghamshire Campaign Focus: This campaign targets sports spectators and cultural consumers within a 1-2 hour drive radius, encouraging repeat visits and extended stays beyond events, emphasizing the region's diverse sports, culture, food, heritage, and nature offerings.
⢠Derbyshire Campaign Focus: A London-based campaign aims to inspire Londoners and nearby audiences to choose the Peak District, Derbyshire, and Derby for short breaks, highlighting rejuvenating nature-led escapes and cultural experiences less than two hours from the capital.
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Reed Talent Solutions Limited (trading as Consultancy+) | 11875450 | £220,000 | - |
Government spending data: This supplier has received £26,139,350 in 1,894 payments (over £25k) from Metropolitan Police, Gloucestershire Constabulary, Northamptonshire Police, Home Office, Greater Manchester Police and 10 more public bodies (2021-01-14 to 2026-04-27). View full payment history →