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Media Planning to include:
â¢Reviewing available evidence and research (client & industry data) as appropriate - to profile, define and quantify Birmingham 2022's target audience required to deliver Games objectives;
â¢Recommending an integrated channel plan for the campaigns noted in the brief to ensure the OC is marketing the Games and each campaign to its fullest potential;
â¢Developing the brief for the OC's media buying partner to the standard Government Communication Service format;
â¢Proposing on-going research requirements to support and evaluate the marketing programme;
â¢Work collaboratively with other Birmingham 2022 Marketing & Creative Services Framework suppliers as part of an integrated agency team.
Additional information: The contract was awarded following a further competition using the CCS Communication Services Framework RM3796.
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| MediaCom UK Ltd | 01199309 | £200,000 | - |
Government spending data: This supplier has received £61,993 in 2 payments (over £25k) from DEFRA, Cabinet Office (2012-04-17 to 2020-11-06). View full payment history →