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This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) through butchers training and yearly activations, through Interbev's local office as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb.
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Interbev | - | £90,000 | - |