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A behavioural science approach to developing and testing messages to promote COVID-19 vaccination uptake in members of BAME communities in Bradford. The key objectives of this contract are:
⢠To utilise behavioural science theory and evidence to produce messages most likely to impact positively on COVID vaccine acceptance.
⢠To co-produce messages with members of relevant BAME communities in Bradford.
⢠To test shortlisted interventions to assess their likely effectiveness, and to explore other potential barriers to uptake.
⢠To co-produce a plan to implement the messages and other proposed intervention(s) with the relevant BAME communities and stakeholders from Bradford council.
⢠To disseminate the findings to local and national stakeholders.
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Centre for Behavioural Science and Applied Psychology (CeBSAP) | - | £66,563 | - |