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To promote positive mental wellbeing in Perth and Kinross. to promote the understanding of mental ill-health and self-management, promote co-production working practices with people with lived experience of mental ill-health and disseminate information on the facilities and services available for those affected by mental ill-health. to promote knowledge of rights, and in partnership with those affected by mental ill-health, foster self-advocacy, choice, control and equal opportunities for all. and to promote the values of the charity and influence the development of mental health policies, strategies, and plans locally and nationally.