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VICS In The Community was established in 2018 with the aim of providing opportunities for people living in North Ayr through football. North Ayr is recognised as the most deprived community in South Ayrshire and in the top 5% in Scotland. Our trustees understand the challenges in the area including poverty, financial exclusion, mental wellbeing, crime and drug and alcohol and this is the main reason why VICS was set up. Despite the challenges our trustees also recognised the opportunity to build a resilient community through football. Bringing community development and football together will help improve outcomes while also creating a positive identity for North Ayr.