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Bra Off Defib On has been set up to raise the awareness of safe defibrillator use on women (bra wearers). Our aim is to change our 'shocking' behaviour. We will do this by empowering members of the public to pledge and give permission for bra removal, educate the public in safe defibrillator use and influence awarding bodies to include bra removal as standard in First Aid training across the UK.