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TO PROMOTE HUMANE BEHAVIOUR TOWARDS ANIMALS BY PROVIDING AND SUPPORTING INITIATIVES TO IMPROVE DOG WELFARE RELATED TO: A) GENETIC AND BREED RELATED HEALTH, BREEDING REARING AND SELLING PRACTICES; AND B) TO INFORM THE GENERAL PUBLIC ABOUT IRRESPONSIBLE DOG BREEDING IN ORDER TO MAKE THEM AWARE OF THE POTENTIAL IMPACT ON THEIR DOGS' HEALTH AND WELFARE C)TO ADVISE PUPPY SEEKERS